XYXX vs Jockey — Which is Better for Indian Men in 2026?
It sounds like a strange thing to spend time researching. But if you wear underwear every day — and we all do — the brand you choose matters more than most people realise. The wrong pair means discomfort for 16 hours straight.
XYXX and Jockey are the two most searched innerwear brands for Indian men in 2026. One is a century-old global giant. The other is a young Indian brand growing rapidly among urban millennials. This guide gives you an honest, detailed comparison to help you decide which is worth your money.
The Brands at a Glance
Jockey was founded in 1876 in the United States and invented the modern men's brief in 1934. In India, Jockey is licensed and manufactured by Page Industries, which has built it into the dominant force in organised Indian menswear. Jockey is available everywhere from D-Mart and Big Bazaar to premium department stores.
XYXX is an Indian direct-to-consumer innerwear brand launched in 2017. It has grown rapidly among younger urban men by focusing on premium fabric technology, modern fits, and sustainable materials. XYXX is primarily sold through its website and Amazon.
Fabric — XYXX Wins on Innovation
This is where the difference between the two brands is most significant. XYXX relies heavily on advanced fabrics like Tencel Modal, Micro Modal, and Tactel blends. These fabrics are significantly softer than cotton, more breathable in Indian heat, naturally moisture-wicking, and have anti-bacterial properties. If you have never worn Modal underwear, the first time feels noticeably different — almost silk-like against the skin.
Jockey's cotton-based fabrics are soft and familiar, offering a classic cotton feel. While not as plush as modern modal alternatives, Jockey's fabric maintains comfortable softness that holds up over time and across wash cycles.
Verdict on fabric: XYXX wins. Its advanced fabric blends feel softer and more luxurious, making everyday wear more comfortable especially in India's warm climate.
Fit and Style — XYXX is More Modern
XYXX focuses on modern, ergonomic fits with well-designed waistbands and contoured cuts that offer balanced support and easy movement. Fits lean contemporary and closer to body shape, working well under slim trousers or joggers. The brand targets younger Indian men who want a sleek, performance-focused look.
Jockey's fit and style prioritises classic comfort with a wider size and cut range, giving a secure but not tight feel. Traditional cuts that have worked for decades. Less fashion-forward but extremely reliable and consistent across sizes.
Verdict on fit: Depends on your preference. XYXX for modern ergonomic fit. Jockey for classic reliable comfort.
Durability — Jockey Wins
This is Jockey's strongest advantage. Many users attest to Jockey underwear holding up to frequent washing and daily wear for years without losing shape or elasticity. The cotton-based fabrics and proven construction mean Jockey underwear is built to last.
XYXX's advanced fabrics, while luxuriously soft, can be more delicate. Modal and Tencel blends require gentler washing and are more susceptible to fabric degradation over time compared to Jockey's durable cotton construction.
Verdict on durability: Jockey wins clearly. Their time-tested construction outlasts XYXX in long-term everyday wear.
Price — Jockey is Better Value
| Product | XYXX | Jockey |
|---|---|---|
| Trunk (single) | Rs 499-699 | Rs 249-399 |
| Brief (single) | Rs 399-599 | Rs 199-349 |
| Boxer Brief | Rs 599-799 | Rs 349-499 |
| Multi-pack (3 pack) | Not typical | Rs 599-899 |
Jockey is significantly more affordable, especially when bought in multi-packs which are not a typical XYXX offering. For the same budget, you get more pairs from Jockey.
Verdict on price: Jockey wins. You get reliable comfort at lower cost.
Availability — Jockey Wins Overwhelmingly
Jockey is available in thousands of outlets across India — from large department stores to local supermarkets, from Tier 1 metros to Tier 3 towns. You can find Jockey almost anywhere in India.
XYXX is primarily an online-only brand available through their website, Amazon, and a limited number of premium retail outlets in major metros. If you prefer to try before you buy or need to replace underwear urgently without ordering online, Jockey is the practical choice.
Verdict on availability: Jockey wins by a massive margin.
Who Should Buy XYXX?
- Urban men in metros who prioritise comfort and fabric quality
- Men who work in hot, humid conditions where moisture-wicking is important
- Younger men who want modern fits that work under slim or fitted clothing
- Those willing to pay a premium for a superior fabric experience
- Men who do not mind buying online and waiting for delivery
Where to buy XYXX: Myntra and Amazon India carry XYXX with occasional discount offers.
Who Should Buy Jockey?
- Men who want reliable, proven everyday comfort without overthinking it
- Budget-conscious buyers who want good quality at lower prices
- Men in tier 2 and tier 3 cities where XYXX may not be easily available
- Those who prefer to buy in physical stores
- Men who need durable underwear that survives frequent washing
- Older men who prefer classic, familiar fits
Where to buy Jockey: Available everywhere. Use Myntra coupon codes for discounts on Jockey multi-packs.
The Verdict
XYXX if you want the most comfortable, luxurious fabric experience for everyday wear and are willing to pay a premium for it. The Modal and Tencel blends genuinely feel better than cotton for most of the day — cooler, softer, and more comfortable in Indian weather.
Jockey if you want reliable, durable, proven everyday comfort at a fair price that is available everywhere. Jockey has been delivering consistent quality for over a century and continues to be the most practical choice for most Indian men.
The honest answer: try one pair of XYXX trunks from Amazon or Myntra. If you notice the fabric difference and feel it is worth the premium — switch. If not, Jockey at half the price does the job perfectly well.
FAQ
Is XYXX better than Jockey?
For fabric softness and modern fit, XYXX is superior. For durability, availability, and value for money, Jockey is better. Neither is objectively better — it depends on what you prioritise.
Why is XYXX so expensive compared to Jockey?
XYXX uses premium fabrics like Tencel Modal and Micro Modal which cost significantly more than cotton. The brand also invests in ergonomic design and targets a premium positioning. Jockey's scale of manufacturing and cotton-based materials allow for lower pricing.
Does XYXX underwear last long?
XYXX underwear lasts 1-2 years with proper care. Modal fabrics require gentle washing — cold water, mild detergent, no tumble drying. Jockey cotton underwear typically lasts longer under the same conditions.
Where to buy XYXX in India?
XYXX is available on their official website xyxx.in, Amazon India, and Myntra. Use coupon codes from Myntra for additional savings.